When you’re running paid traffic, even small improvements in conversion can drive major growth. A 1% lift might add thousands in revenue or make the difference between scaling and stalling.

NEXT Campaign Analytics gives you the visibility needed to act quickly. It’s built into Campaigns App and shows you exactly how your funnel is performing across every step of the customer journey. 

While most platforms leave you guessing, NEXT shows you where conversions happen, where they drop off, and what’s driving actual revenue. With better data, you can move faster and optimize smarter.

Track What Matters Most

The Campaigns App dashboard gives you a clear overview of your active campaigns. You can see key metrics across a customizable date range, including:

• Sessions
• Carts created
• Orders
• Conversion rates
• Average order value (AOV)
• Total sales

It’s easy to spot trends and catch underperformance early. If a campaign sees a spike in cart abandonment or a dip in orders, you’ll know right away and can take action. You can monitor performance trends over time and compare period-over-period results to identify optimization opportunities.

See Where Conversions Happen

The most powerful aspect of Campaign Analytics lies in granular page-level tracking. Every step in your funnel, from initial landing pages through presell content, checkout processes, and post-purchase upsells, generates specific performance data.

This breakdown reveals critical conversion insights:

• Which presell pages generate the highest cart creation rates
• Where visitors exit your funnel most frequently
• How different upsells perform impact overall AOV

For example, if your checkout page shows high entry traffic but low purchase conversion, you can focus optimization efforts on that specific step rather than redesigning the entire funnel. This targeted approach maximizes ROI of resources.

Segmentation for Greater Precision

Campaign Analytics further segments performance data by device type and browser, enabling merchants to tailor experiences for different audience behaviors. Mobile users might convert differently than desktop visitors, and understanding these patterns allows for device-specific funnel customization.

The data reveal crucial optimization opportunities, such as:

• Mobile conversion rates that suggest mobile-first checkout design needs
• Browser-specific performance variations that indicate compatibility issues
• Device-based AOV differences that inform upsell strategy adjustments

Actionable Insights to Drive Growth

Advanced funnel analytics enable merchants to make optimization decisions based on actual performance data rather than assumptions.

The analytics support multiple strategies:

Funnel Sequence Testing: Compare different campaign structures to identify highest-converting paths. Test various presell approaches, checkout flows, and upsell sequences with clear performance measurement.

Incremental Revenue Maximization: Track which post-purchase offers generate the most additional revenue. Focus development resources on expanding successful upsell patterns while eliminating underperforming elements.

Traffic Quality Assessment: Analyze conversion patterns across different traffic sources to identify the most valuable customer acquisition channels.

Built for Performance-Focused Brands

Next Commerce is made for merchants who care about results. If you’re running direct response funnels, launching multi-step campaigns, or scaling through paid traffic, you need visibility into what’s working and why.

Merchants who understand that sustainable growth requires data-driven optimization turn to NEXT for performance and flexibility. With Campaign Analytics, NEXT delivers the insights needed to enhance custom funnels and drive home as much revenue as possible.

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If you’re ready to see how NEXT Campaign Analytics helps high-performing merchants scale smarter, book a demo. We’ll walk you through the data, the dashboard, and the results you can expect.

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