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Storefront vs Campaigns

Build Your Store
Or Launch Your Funnels

Next Commerce powers both hosted storefronts and headless campaign funnels on the same platform. Choose the path that fits your business — or run both.
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Next Commerce storefront and campaigns product map
How do you sell?

How Storefront Works

NEXT hosts everything — your theme, product pages, cart, and checkout. Customise the look with ThemeKit and the Storefront GraphQL API. No servers to manage.
Customer Journey — Hosted Flow
Your Domain
Brand.com pointed at NEXT
Hosted by NEXT
Theme & Pages
Products, categories, blog via ThemeKit
Hosted by NEXT
Cart & Checkout
Managed, PCI-compliant, 3DS2 ready
Hosted by NEXT
Order & Fulfillment
CRM, subscriptions, analytics, support
Hosted by NEXT
ThemeKit Development
Local theme development with DTL templates and layout blocks. Sync assets and templates directly to your live store.
Storefront GraphQL API
Build dynamic product pages, cart interactions, and custom checkout flows against a modern, schema-first API.
Hosted Secure Checkout
PCI-compliant, 3DS2-ready checkout with order bumps, post-purchase upsells, and full branding controls built in.
Product & Catalog Management
Full catalog with variants, categories, collections, inventory tracking, and SEO-friendly URLs.
Native Subscriptions
Built-in recurring billing with Smart Decline Salvage, pause/skip/cancel, and subscribe-and-save. Zero extra fees.
Brand Presence & Trust
Customers google every brand they buy from. A live storefront gives them somewhere to land — directly reducing disputes and protecting payment processing.
Storefront is ideal for:
Brands building a full online store with a managed product catalog
DR and affiliate merchants who need brand presence to protect payment processing
Teams who want a managed checkout with zero server overhead
Subscription-first DTC brands looking to eliminate third-party billing fees

Side-by-Side Comparison

Same powerful platform, different approaches to selling.
Capability
Storefront
Campaigns
Checkout type
Hosted & managed by NEXT
Self-hosted, built with Campaign Cart SDK
Frontend
NEXT-hosted themes via ThemeKit
Your own pages, hosted anywhere
Product catalog
Full catalog, categories, search
Campaign Packages (product + price + qty)
Developer tools
ThemeKit + Storefront GraphQL API
Campaign Cart SDK + Admin API
Subscriptions
Native, zero-fee
Native, zero-fee
NEXT Payments
Multi-gateway, 3DS2, Smart Decline Salvage
Multi-gateway, 3DS2, Smart Decline Salvage
Order management
Full CRM + support tools
Full CRM + support tools
Post-purchase upsells
Built into checkout flow
Custom upsell pages via SDK
Affiliate tracking
Basic attribution
Per-affiliate funnels + deep attribution
Hosting required
None — fully managed by NEXT
You host landing pages & checkout
Dev effort
Low — themes + config
Medium — custom frontend build

One Platform. Both Paths.

Whether you choose Storefront, Campaigns, or both — everything runs on the same NEXT backend. No fragmented tools. No duplicate data.
Unified Payments
NEXT Payments with multi-gateway routing, 3DS2, and Smart Decline Salvage — across both Storefront and Campaign orders.
Single Customer CRM
One customer record across all channels. Store orders and campaign orders in the same dashboard, with the same support tools.
Shared Inventory
Products, inventory, and fulfillment managed in one place — regardless of which channel made the sale.
Native Subscriptions
Zero-fee recurring billing with Smart Decline Salvage, vaulting, and full lifecycle management across both paths.
Unified Analytics
Storefront sales and campaign performance in one dashboard — shared KPIs, same reporting interface.
PCI-Compliant Payments
Card data tokenised at point of entry and never touches NEXT's servers. Merchants are fully off the hook for PCI scope.

Ready to get started?

Run a branded store, high-converting funnels, or both on the same platform. No migration headaches, no tool sprawl.
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