Converge for NEXT
What Converge does with NEXT
Server-side conversion tracking
Converge describes its tracking as built to hold up against iOS changes, ad blockers, and consent choices, with events sent from the server.
Attribution across channels
Converge offers multi-touch attribution and marketing analytics for DTC brands across their ad channels.
Conversions sent where you buy media
Converge sends conversions to destinations including Meta, Google Ads, TikTok, Klaviyo, GA4, and Taboola.
Another attribution option
NEXT announced its Converge integration in October 2025, as another option alongside the other tracking and attribution tools you can connect.
Setting up Converge
- Book a demo with Converge to set up your account.
- Install the Converge app from your NEXT dashboard, enter the Converge Pixel Code from your Converge event source in the app's settings, and turn on Enable Converge Tracking.
- Once connected, choose the ad platforms and tools Converge should send your conversions to.
More in Marketing and analytics
Hotjar
Watch recordings and heatmaps of the full journey, checkout included.
RedTrack
Attribute every storefront sale, upsells included, to the ad that drove it.
Everflow
Send an S2S postback to Everflow for every NEXT order, with same-session upsell revenue included.
Google Ads
Track Google Ads conversions, keep the gclid on every order, and send your catalog to Google Merchant Center.
Google Analytics
Set up GA4 ecommerce tracking on your NEXT storefront, from product views through purchase.
Klaviyo
Sync NEXT customers, orders, products, and subscriptions to Klaviyo for email and SMS flows.
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NEXT’s native features and flexible architecture enable you to sell however you’d like.
