Everflow for NEXT
What Everflow does with NEXT
A postback for every order
Each conversion carries the order amount, currency, order number, and transaction ID, with the order number sent as order_id for deduplication.
Upsell revenue included
A postback delay of up to 10 minutes lets upsells from the same session land on the order before the S2S postback fires.
Storefront, API, and campaign orders
Pass the Everflow click ID as evclid on storefront and campaign links, or as everflow_transaction_id in attribution metadata on Admin API orders.
Tax and test controls
Choose tax-exclusive or tax-inclusive conversion values, and turn on postbacks for test orders while you verify the Everflow integration.
Setting up Everflow
- In Everflow, set up an offer with Server Postback as the conversion method and a landing page URL that passes the transaction ID as evclid.
- In your NEXT dashboard, go to Apps > Everflow and enter your Everflow Postback URL and Network ID, plus a Verification Token if your offers enforce one.
- Set the postback delay and tax option, save, then send a test order with test postbacks on to confirm the S2S postback reaches Everflow.
More in Marketing and analytics
Hotjar
Watch recordings and heatmaps of the full journey, checkout included.
RedTrack
Attribute every storefront sale, upsells included, to the ad that drove it.
Converge
Add Converge's server-side tracking and attribution to the marketing stack around your NEXT store.
Google Ads
Track Google Ads conversions, keep the gclid on every order, and send your catalog to Google Merchant Center.
Google Analytics
Set up GA4 ecommerce tracking on your NEXT storefront, from product views through purchase.
Klaviyo
Sync NEXT customers, orders, products, and subscriptions to Klaviyo for email and SMS flows.
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