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RedTrack

RedTrack for NEXT

RedTrack is an ad tracking, attribution and automation platform for the post-cookie era. The RedTrack app connects your NEXT storefront so every sale is attributed to the ad it came from, under the attribution model you choose.

What RedTrack does with NEXT

Attribute every storefront sale, upsells included, to the ad that drove it.

Attribution for every sale

Whenever a sale is made on your NEXT storefront, RedTrack reports which ad it came from under your preferred model: first click, last click or last paid click.

Upsells joined to the initial order

Sales data from post-checkout upsells is joined to the initial sale, and order values and product details are transmitted automatically for attribution analysis.

Data back to the ad networks

RedTrack's direct Conversion API integrations with Facebook, Google Ads and TikTok feed rich conversion data back to the networks.

Server-to-server and first-party

Privacy-first tracking over server-to-server connections and first-party cookies keeps data accurate despite iOS 14 restrictions and ad blockers.

Setting up RedTrack

  1. Install the RedTrack app from the App Store in your NEXT dashboard.
  2. Turn on Enable App to start tracking for your storefront.
  3. Enter your Script Tracking Domain, a custom tracking domain set up in RedTrack.
  4. Enter the Default Campaign Id from your RedTrack campaign.
  5. Choose the Attribution Setting (first click, last click or last paid click) and the Attribution Window in days.
  6. Optionally set the Script Cookie Domain; skip it to use the site's own domain.
  7. Complete the RedTrack side using RedTrack's NEXT integration guide.

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