Google Ads for NEXT
What Google Ads does with NEXT
Conversions with order value
The Google Analytics 4 app sends a Google Ads conversion with the order total on each storefront purchase, using your Conversion ID and Label.
Click IDs on every order
The gclid from Google Ads auto-tagging is stored with storefront and campaign orders, so you can match each order back to the click.
Shopping product feed
Every store publishes a product feed for Google Shopping, with separate versions by language and currency for each country you sell to.
Campaign funnels through GTM
On campaign funnels, the Campaign Cart SDK pushes events to your Google Tag Manager data layer, where your Google Ads tags can pick them up.
Setting up Google Ads
- In Google Ads, create a purchase conversion action and note its Conversion ID and Label. Keep auto-tagging on so the gclid reaches your store.
- In the Google Analytics 4 app settings, turn on Enable Google Ads Conversion Tracking and enter the Conversion ID and Conversion Label.
- In Google Merchant Center, add your store's product feed URL, using the language and currency version for each country.
More in Marketing and analytics
Hotjar
Watch recordings and heatmaps of the full journey, checkout included.
RedTrack
Attribute every storefront sale, upsells included, to the ad that drove it.
Converge
Add Converge's server-side tracking and attribution to the marketing stack around your NEXT store.
Everflow
Send an S2S postback to Everflow for every NEXT order, with same-session upsell revenue included.
Google Analytics
Set up GA4 ecommerce tracking on your NEXT storefront, from product views through purchase.
Klaviyo
Sync NEXT customers, orders, products, and subscriptions to Klaviyo for email and SMS flows.
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NEXT’s native features and flexible architecture enable you to sell however you’d like.
