Google Analytics for NEXT
What Google Analytics does with NEXT
The full storefront funnel
view_item_list, view_item, add_to_cart, remove_from_cart, begin_checkout, add_shipping_info, and purchase map from NEXT's storefront events.
Item reports that line up
Consistent item IDs, SKUs, and variants across every event keep GA4 item reports aligned, with shipping and tax sent as their own parameters.
Google Ads conversions
Turn on Google Ads Conversion Tracking in the Google Analytics 4 app to send a conversion with the order total on each purchase.
Campaign funnels too
Campaigns built from the Campaign Page Kit starter templates can load GA4 directly by adding a measurement ID to the campaign's settings.
Setting up Google Analytics
- Create a GA4 property with a web data stream and copy its Measurement ID, which starts with G-.
- Install the Google Analytics 4 app from your NEXT dashboard, turn on Enable Google Analytics, and enter the Measurement ID.
- Turn on Skip Test Orders, then use Debug Mode to check events in GA4 DebugView before you rely on the reports.
More in Marketing and analytics
Hotjar
Watch recordings and heatmaps of the full journey, checkout included.
RedTrack
Attribute every storefront sale, upsells included, to the ad that drove it.
Converge
Add Converge's server-side tracking and attribution to the marketing stack around your NEXT store.
Everflow
Send an S2S postback to Everflow for every NEXT order, with same-session upsell revenue included.
Google Ads
Track Google Ads conversions, keep the gclid on every order, and send your catalog to Google Merchant Center.
Klaviyo
Sync NEXT customers, orders, products, and subscriptions to Klaviyo for email and SMS flows.
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