Taboola for NEXT
What Taboola does with NEXT
Storefront event tracking
The storefront Taboola integration runs on NEXT's Storefront Event Tracking framework to capture key tracking and conversion events.
Campaign funnels without GTM
Campaigns built from the starter templates load the Taboola pixel directly once you add your account ID, with no Tag Manager setup.
Upsells as their own event
Upsell purchases go to Taboola as upsell_purchase, separate from make_purchase, so purchase counts stay clean while upsell revenue still counts.
Funnel events mapped
View content, add to cart, start checkout, add payment info, and purchase events from the Campaign Cart SDK map to Taboola's standard events.
Setting up Taboola
- Find the numeric account ID in your Taboola advertiser account.
- For a campaign built from the Campaign Page Kit starter templates, add taboola_account_id to the campaign's entry in _data/campaigns.json to load the Taboola pixel.
- For campaigns built another way, send Taboola conversion tracking events through your Google Tag Manager container using the Campaign Cart SDK's data layer.
More in Marketing and analytics
Hotjar
Watch recordings and heatmaps of the full journey, checkout included.
RedTrack
Attribute every storefront sale, upsells included, to the ad that drove it.
Converge
Add Converge's server-side tracking and attribution to the marketing stack around your NEXT store.
Everflow
Send an S2S postback to Everflow for every NEXT order, with same-session upsell revenue included.
Google Ads
Track Google Ads conversions, keep the gclid on every order, and send your catalog to Google Merchant Center.
Google Analytics
Set up GA4 ecommerce tracking on your NEXT storefront, from product views through purchase.
Ready to unlock your growth potential?
NEXT’s native features and flexible architecture enable you to sell however you’d like.
